Perceiving is a creative act. When you own your creativity, you can perceive any person, situation, or repetitive pattern differently and in a way that opens new possibilities for the future. You can empower someone around you by helping them perceive a specific person or situation differently and in an empowering way. In this article, I will show you how viewing perceiving to be a creative act is more beneficial for you and people around you than viewing it as a passive one (simply seeing the world as it truly is). I will share different ways of perceiving people and situations and some of the benefits you and your company can experience from owning perceiving to be a creative act. I will also share a story.